Marketing Campaign
Campaign Asset Kit
Beta invite, email sequence, social posts, ad variants, campaign calendar, and demo/ad shot list. Publication stays blocked until the live-money gates close and visuals match the shipping app.
Full Marketing Campaign
Scope: first paid beta for NyrA Swarm Little Buddy.
Positioning
NyrA is a voice-first Windows desktop helper that can see your screen and perform visible computer tasks with your permission.
Audience
Primary:
- Windows power users.
- Solo founders.
- Creators.
- AI tool users.
- Small-business operators doing repetitive desktop/browser work.
Avoid first:
- Enterprise.
- Healthcare/legal/financial regulated workflows.
- Children/education.
- Anyone needing guaranteed autonomous work.
Offer
Founding Beta: NyrA Swarm Little Buddy Pro.
Promise:
- Talk to NyrA.
- Let it look at your screen when you approve.
- Let it click/type through visible tasks with approval.
- Keep control with pause, stop, and clear permission states.
Landing Page Sections
- Hero: NyrA Swarm Little Buddy Pro.
- One-line value prop.
- Short demo video.
- What it can do today.
- Permission and trust controls.
- Pricing.
- What is not included.
- Privacy and AI provider data flow.
- Support and refund/cancellation policy.
- CTA: Join paid beta.
Safe Claims
Use:
- Permissioned desktop assistance.
- Visible computer-control workflows.
- Screen-aware help.
- Voice-first operation.
- User stays in control.
Avoid:
- Full access.
- Does anything.
- Autonomous employee.
- Always listens to everything.
- Learns voices for identity.
- Private/offline without qualification.
Campaign Asset Kit
The generated campaign kit now lives in MARKETING_CAMPAIGN_KIT.md and marketing/. It includes:
- Beta invite copy.
- 90-second product demo shot list.
- 30-second founding beta ad shot list.
- Five-email sequence.
- Social post pack.
- Ad variants.
- Campaign calendar.
- Publication rule that keeps checkout and final price claims blocked until deployability has zero P0 blockers.
60-90 Second Demo Script
Scene 1: NyrA idle on desktop, small and nonintrusive.
Voiceover: Meet NyrA, a voice-first desktop helper for Windows.
Scene 2: User says wake phrase and asks NyrA to help with a browser task.
Voiceover: NyrA responds when called, not to every background word.
Scene 3: User approves screen look.
Voiceover: It asks before looking at your screen.
Scene 4: NyrA clicks/types through a visible workflow.
Voiceover: It can handle visible steps while you watch.
Scene 5: NyrA hits login/payment/destructive action and stops for approval.
Voiceover: Sensitive actions require your approval.
Scene 6: User hits stop/pause/mute.
Voiceover: You stay in control.
Scene 7: Pricing CTA.
Voiceover: Join the founding beta.
Launch Assets Needed
- Landing page.
- Pricing page.
- Demo video.
- 6 screenshots.
- 3 short vertical clips.
- Email beta invite.
- Refund/cancellation policy page.
- Privacy/terms/EULA pages.
- Support page.
- FAQ.
- Known issues page.
- Social post pack.
Email Sequence
Email 1: Founding beta invite.
Email 2: Demo and use cases.
Email 3: Trust and permission controls.
Email 4: Last call for founding price.
Email 5: Onboarding after purchase.
Social Posts
- I?m building a Windows desktop helper you can talk to.
- The key idea: it can see the screen only when you approve.
- NyrA is not another chat box. It is a little desktop buddy that can help with visible steps.
- Looking for 10-25 founding beta users.
- Strong boundary: user stays in control, NyrA asks before sensitive actions.
FAQ Topics
- Does it run on Mac?
- Does it require API keys?
- Does it store my conversations?
- Can it see my screen all the time?
- Can it click/type?
- Can it handle passwords or payments?
- How do I cancel?
- Are purchases refundable?
- What happens when AI usage is capped?
NyrA Marketing Campaign Kit
Status: Campaign Assets Ready For Final Values
Last updated: 2026-05-31
Scope: NyrA Swarm Little Buddy desktop app only
This kit turns the open demo video and ad campaign tasks into concrete working assets. It is not final publication approval. Final release still needs the domain, price, hosted AI cap, live checkout URL, support inbox, policy URLs, final screenshots, and recorded demo.
Beta Invite
NyrA Swarm Little Buddy Pro founding beta
A voice-first Windows desktop helper for permissioned screen-aware assistance and visible task workflows.
Good Fit
- Best for Windows power users, solo founders, creators, and small-business operators.
- Built around wake/pause behavior, permissioned screen look, visible computer control, and high-impact approval gates.
- First beta is intentionally small so support, feedback, and reliability can stay tight.
- No trial is planned for the first paid launch. Final price and hosted AI cap must be approved before checkout opens.
Not For
- Regulated healthcare, legal, financial, or safety-critical workflows.
- Children or school deployments.
- Anyone needing guaranteed autonomous work or unrestricted full-computer access.
Video Shot List
| id | asset | scene | durationSeconds | visual | narration | captureSource | status |
|---|---|---|---|---|---|---|---|
| demo-90-01 | 90-second product demo | Idle buddy | 8 | NyrA sits small and nonintrusive on the Windows desktop. | Meet NyrA Swarm Little Buddy, a voice-first desktop helper for Windows. | Refresh idle buddy screenshot after final buddy UI freeze. | Ready for recording after UI freeze |
| demo-90-02 | 90-second product demo | Wake phrase | 10 | User says the wake phrase, NyrA reacts, and the command panel stays hidden unless opened. | It responds when called, not to every background word. | Use wake/listening state from shipping build. | Ready for recording after voice gate verification |
| demo-90-03 | 90-second product demo | Screen permission | 12 | User approves screen look before NyrA reads the current page. | Screen awareness is permissioned, visible, and reversible. | docs/computer-use-screen-look.png until final capture. | Scripted |
| demo-90-04 | 90-second product demo | Visible computer control | 18 | NyrA clicks and types through a harmless browser workflow while the user watches. | For visible repetitive steps, NyrA can move the task forward while you stay in control. | docs/computer-use-control.png until final capture. | Scripted |
| demo-90-05 | 90-second product demo | High-impact stop | 14 | NyrA stops at a payment, credential, destructive, or account-changing step. | Sensitive actions require explicit approval. | High-impact gate screen after final UI copy review. | Ready for recording after final approval UI |
| demo-90-06 | 90-second product demo | Pause and support | 12 | User pauses listening, opens settings, and exports redacted support diagnostics. | Pause, privacy controls, and support diagnostics are built in. | Settings privacy/support screens after release freeze. | Ready for recording after support inbox exists |
| demo-90-07 | 90-second product demo | Founding beta CTA | 10 | Launch site pricing block with checkout still disabled until launch gates close. | Founding beta opens after billing, support, policy, and installer gates clear. | Launch site after price, cap, domain, and checkout URL are approved. | Blocked on price/domain/checkout |
| ad-30-01 | 30-second founding beta ad | Problem hook | 6 | Split between a repetitive browser workflow and NyrA waiting on the desktop. | Your desktop work should not require another chat box. | Use shipping UI and one approved browser workflow. | Scripted |
| ad-30-02 | 30-second founding beta ad | Permissioned action | 12 | NyrA asks, looks, clicks, and stops before a sensitive step. | Talk to NyrA, approve what it can see, and watch it handle visible steps. | Use screen-look and computer-control captures. | Scripted |
| ad-30-03 | 30-second founding beta ad | Beta invite | 12 | Founding beta CTA with no live checkout until gates close. | Founding beta is coming for Windows power users and solo operators. | Launch site after final price/domain. | Blocked on launch values |
Email Sequence
| id | name | subject | audience | body | cta | status |
|---|---|---|---|---|---|---|
| email-01 | Founding beta invite | Founding beta: NyrA Swarm Little Buddy for Windows | Warm founder/user list | I am opening a small founding beta for NyrA Swarm Little Buddy, a voice-first Windows desktop helper that can respond when called, look at the screen with permission, and help move visible tasks forward while you stay in control. The first group is for hands-on users who can tolerate beta rough edges and give direct feedback. | Join the founding beta waitlist | Ready - needs final domain and price |
| email-02 | Demo and use cases | What NyrA can help with in the first beta | Waitlist | The first paid beta is focused on practical desktop help: voice-first task requests, permissioned screen look, visible click/type workflows, pause/stop controls, and redacted support diagnostics. It is not unrestricted automation and it should not be used for regulated or high-risk workflows. | Watch the demo | Ready - needs recorded demo URL |
| email-03 | Trust controls | How NyrA keeps you in control | Waitlist | NyrA uses separate controls for microphone, camera, screen, third-party AI, local memory, passive context logs, and computer control. Sensitive actions require approval, and checkout stays closed until billing, policy, support, and release gates pass. | Read the trust notes | Ready - needs public policy URLs |
| email-04 | Founding price reminder | Founding beta seats before pricing changes | Interested buyers | The founding beta will start small so support and feedback can stay tight. The subscription price and hosted AI cap will be shown clearly before checkout. No trial is planned for the first launch. | Reserve a beta seat | Draft - needs final monthly price and hosted AI cap |
| email-05 | Onboarding after purchase | Getting started with NyrA Swarm Little Buddy | New buyers | Install NyrA, open Settings, review consent controls, activate your license, test the wake/pause flow, and try one low-risk visible browser task first. Contact support with the redacted diagnostics bundle if activation or voice setup fails. | Open onboarding guide | Draft - needs installer URL and support inbox roundtrip |
Social Posts
| id | channel | theme | copy | visual | status |
|---|---|---|---|---|---|
| post-01 | LinkedIn/X | Build in public | I am building NyrA Swarm Little Buddy: a voice-first Windows desktop helper that can look at the screen with permission and help with visible tasks while you stay in control. Founding beta soon. | Idle buddy screenshot or short wake clip | Ready - needs final screenshot |
| post-02 | LinkedIn/X | Trust boundary | The key design rule for NyrA: it should not react to every background word. Wake, pause, permissioned screen look, visible actions, and high-impact approvals are part of the product. | Wake/pause control screenshot | Ready - needs final voice UI capture |
| post-03 | LinkedIn/X | Use case | NyrA is for repetitive desktop/browser workflows where a voice-first helper can watch the visible screen, click/type through safe steps, and stop when approval is needed. | Computer-control active screenshot | Ready - needs final workflow capture |
| post-04 | LinkedIn/X | Beta seats | Looking for 10-25 founding beta users for NyrA Swarm Little Buddy on Windows. Best fit: power users, solo founders, creators, and small-business operators who want hands-on AI desktop help. | Launch site hero | Draft - needs beta intake URL |
| post-05 | LinkedIn/X | Not included | NyrA is not being launched as full-access automation or a regulated-workflow tool. The first beta is permissioned desktop assistance with clear limits, support, and safety gates. | Trust controls graphic | Ready - needs policy URLs |
Ad Variants
| id | format | headline | primaryText | cta | visual | status |
|---|---|---|---|---|---|---|
| ad-01 | Static square | Talk to your desktop helper | NyrA helps with visible Windows desktop tasks after you approve what it can see and do. | Join beta | Idle buddy plus live voice control screenshot | Draft - final screenshot needed |
| ad-02 | Short vertical clip | Screen-aware help, with permission | Ask NyrA to look, approve the screen context, and watch it move through visible steps. | See demo | 15-second screen-look workflow | Scripted - recording pending |
| ad-03 | Static wide | A desktop buddy that stops before sensitive actions | Built for permissioned assistance, pause controls, and high-impact approval gates. | Read trust notes | High-impact approval or pause-state screenshot | Draft - policy URL needed |
| ad-04 | Founder beta post | Founding beta opening soon | For Windows power users who want a hands-on AI helper for visible desktop workflows. | Request access | Launch-site hero with beta badge | Draft - domain and intake URL needed |
Campaign Calendar
| phase | day | owner | deliverable | dependency | status |
|---|---|---|---|---|---|
| Prelaunch | D-14 | Marketing Visuals | Publish waitlist/beta-interest page after domain is ready | Domain and safe launch site | Blocked on domain |
| Prelaunch | D-10 | Marketing Visuals | Post build-in-public trust boundary thread | Final voice/wake screenshot | Ready after screenshot refresh |
| Prelaunch | D-7 | Marketing Visuals | Send founding beta invite email | Support inbox and beta intake URL | Copy ready |
| Launch | D-0 | Product Program | Enable checkout only after deployability preflight has zero P0 blockers | Stripe, legal, support, domain, signing, cloud | Blocked by live-money gates |
| Postlaunch | D+3 | Support Ops | Send onboarding and feedback request | First buyers and support ticket roundtrip | Draft ready |
| Postlaunch | D+7 | Marketing Visuals | Publish learnings and second beta cohort post | Beta usage feedback and approved claims | Planned |
Publication Rule
Do not publish ads, live checkout CTAs, or final price claims until the deployability preflight has no P0 blockers and the final screenshots match the shipping app.
Video Shot List
| id | asset | scene | durationSeconds | status |
|---|---|---|---|---|
| demo-90-01 | 90-second product demo | Idle buddy | 8 | Ready for recording after UI freeze |
| demo-90-02 | 90-second product demo | Wake phrase | 10 | Ready for recording after voice gate verification |
| demo-90-03 | 90-second product demo | Screen permission | 12 | Scripted |
| demo-90-04 | 90-second product demo | Visible computer control | 18 | Scripted |
| demo-90-05 | 90-second product demo | High-impact stop | 14 | Ready for recording after final approval UI |
| demo-90-06 | 90-second product demo | Pause and support | 12 | Ready for recording after support inbox exists |
| demo-90-07 | 90-second product demo | Founding beta CTA | 10 | Blocked on price/domain/checkout |
| ad-30-01 | 30-second founding beta ad | Problem hook | 6 | Scripted |
| ad-30-02 | 30-second founding beta ad | Permissioned action | 12 | Scripted |
| ad-30-03 | 30-second founding beta ad | Beta invite | 12 | Blocked on launch values |
Email Sequence
| id | name | subject | cta | status |
|---|---|---|---|---|
| email-01 | Founding beta invite | Founding beta: NyrA Swarm Little Buddy for Windows | Join the founding beta waitlist | Ready - needs final domain and price |
| email-02 | Demo and use cases | What NyrA can help with in the first beta | Watch the demo | Ready - needs recorded demo URL |
| email-03 | Trust controls | How NyrA keeps you in control | Read the trust notes | Ready - needs public policy URLs |
| email-04 | Founding price reminder | Founding beta seats before pricing changes | Reserve a beta seat | Draft - needs final monthly price and hosted AI cap |
| email-05 | Onboarding after purchase | Getting started with NyrA Swarm Little Buddy | Open onboarding guide | Draft - needs installer URL and support inbox roundtrip |
Social Posts
| id | channel | theme | copy | status |
|---|---|---|---|---|
| post-01 | LinkedIn/X | Build in public | I am building NyrA Swarm Little Buddy: a voice-first Windows desktop helper that can look at the screen with permission and help with visible tasks while you stay in control. Founding beta soon. | Ready - needs final screenshot |
| post-02 | LinkedIn/X | Trust boundary | The key design rule for NyrA: it should not react to every background word. Wake, pause, permissioned screen look, visible actions, and high-impact approvals are part of the product. | Ready - needs final voice UI capture |
| post-03 | LinkedIn/X | Use case | NyrA is for repetitive desktop/browser workflows where a voice-first helper can watch the visible screen, click/type through safe steps, and stop when approval is needed. | Ready - needs final workflow capture |
| post-04 | LinkedIn/X | Beta seats | Looking for 10-25 founding beta users for NyrA Swarm Little Buddy on Windows. Best fit: power users, solo founders, creators, and small-business operators who want hands-on AI desktop help. | Draft - needs beta intake URL |
| post-05 | LinkedIn/X | Not included | NyrA is not being launched as full-access automation or a regulated-workflow tool. The first beta is permissioned desktop assistance with clear limits, support, and safety gates. | Ready - needs policy URLs |
Ad Variants
| id | format | headline | cta | status |
|---|---|---|---|---|
| ad-01 | Static square | Talk to your desktop helper | Join beta | Draft - final screenshot needed |
| ad-02 | Short vertical clip | Screen-aware help, with permission | See demo | Scripted - recording pending |
| ad-03 | Static wide | A desktop buddy that stops before sensitive actions | Read trust notes | Draft - policy URL needed |
| ad-04 | Founder beta post | Founding beta opening soon | Request access | Draft - domain and intake URL needed |
Campaign Calendar
| phase | day | owner | deliverable | status |
|---|---|---|---|---|
| Prelaunch | D-14 | Marketing Visuals | Publish waitlist/beta-interest page after domain is ready | Blocked on domain |
| Prelaunch | D-10 | Marketing Visuals | Post build-in-public trust boundary thread | Ready after screenshot refresh |
| Prelaunch | D-7 | Marketing Visuals | Send founding beta invite email | Copy ready |
| Launch | D-0 | Product Program | Enable checkout only after deployability preflight has zero P0 blockers | Blocked by live-money gates |
| Postlaunch | D+3 | Support Ops | Send onboarding and feedback request | Draft ready |
| Postlaunch | D+7 | Marketing Visuals | Publish learnings and second beta cohort post | Planned |