{ "schemaVersion": 1, "checkedAt": "2026-06-17T22:58:45.483Z", "status": "CAMPAIGN_ASSETS_READY_FOR_FINAL_VALUES", "label": "Campaign Assets Ready For Final Values", "blockerSummary": "Final publication still needs domain, price, hosted AI cap, live checkout URL, support inbox, policy URLs, final screenshots, and recorded demo.", "files": { "markdown": "docs/launch_command_center/MARKETING_CAMPAIGN_KIT.md", "json": "docs/launch_command_center/marketing/marketing-kit.json", "videoShotlist": "docs/launch_command_center/marketing/video-shotlist.csv", "emailSequence": "docs/launch_command_center/marketing/email-sequence.csv", "socialPosts": "docs/launch_command_center/marketing/social-posts.csv", "adVariants": "docs/launch_command_center/marketing/ad-variants.csv", "calendar": "docs/launch_command_center/marketing/campaign-calendar.csv" }, "counts": { "videoShots": 10, "emails": 5, "socialPosts": 5, "adVariants": 4, "calendarItems": 6 }, "betaInvite": { "headline": "NyrA Swarm Little Buddy Pro founding beta", "subhead": "A voice-first Windows desktop helper for permissioned screen-aware assistance and visible task workflows.", "bullets": [ "Best for Windows power users, solo founders, creators, and small-business operators.", "Built around wake/pause behavior, permissioned screen look, visible computer control, and high-impact approval gates.", "First beta is intentionally small so support, feedback, and reliability can stay tight.", "No trial is planned for the first paid launch. Final price and hosted AI cap must be approved before checkout opens." ], "notFor": [ "Regulated healthcare, legal, financial, or safety-critical workflows.", "Children or school deployments.", "Anyone needing guaranteed autonomous work or unrestricted full-computer access." ] }, "videoShotlist": [ { "id": "demo-90-01", "asset": "90-second product demo", "scene": "Idle buddy", "durationSeconds": 8, "visual": "NyrA sits small and nonintrusive on the Windows desktop.", "narration": "Meet NyrA Swarm Little Buddy, a voice-first desktop helper for Windows.", "captureSource": "Refresh idle buddy screenshot after final buddy UI freeze.", "status": "Ready for recording after UI freeze" }, { "id": "demo-90-02", "asset": "90-second product demo", "scene": "Wake phrase", "durationSeconds": 10, "visual": "User says the wake phrase, NyrA reacts, and the command panel stays hidden unless opened.", "narration": "It responds when called, not to every background word.", "captureSource": "Use wake/listening state from shipping build.", "status": "Ready for recording after voice gate verification" }, { "id": "demo-90-03", "asset": "90-second product demo", "scene": "Screen permission", "durationSeconds": 12, "visual": "User approves screen look before NyrA reads the current page.", "narration": "Screen awareness is permissioned, visible, and reversible.", "captureSource": "docs/computer-use-screen-look.png until final capture.", "status": "Scripted" }, { "id": "demo-90-04", "asset": "90-second product demo", "scene": "Visible computer control", "durationSeconds": 18, "visual": "NyrA clicks and types through a harmless browser workflow while the user watches.", "narration": "For visible repetitive steps, NyrA can move the task forward while you stay in control.", "captureSource": "docs/computer-use-control.png until final capture.", "status": "Scripted" }, { "id": "demo-90-05", "asset": "90-second product demo", "scene": "High-impact stop", "durationSeconds": 14, "visual": "NyrA stops at a payment, credential, destructive, or account-changing step.", "narration": "Sensitive actions require explicit approval.", "captureSource": "High-impact gate screen after final UI copy review.", "status": "Ready for recording after final approval UI" }, { "id": "demo-90-06", "asset": "90-second product demo", "scene": "Pause and support", "durationSeconds": 12, "visual": "User pauses listening, opens settings, and exports redacted support diagnostics.", "narration": "Pause, privacy controls, and support diagnostics are built in.", "captureSource": "Settings privacy/support screens after release freeze.", "status": "Ready for recording after support inbox exists" }, { "id": "demo-90-07", "asset": "90-second product demo", "scene": "Founding beta CTA", "durationSeconds": 10, "visual": "Launch site pricing block with checkout still disabled until launch gates close.", "narration": "Founding beta opens after billing, support, policy, and installer gates clear.", "captureSource": "Launch site after price, cap, domain, and checkout URL are approved.", "status": "Blocked on price/domain/checkout" }, { "id": "ad-30-01", "asset": "30-second founding beta ad", "scene": "Problem hook", "durationSeconds": 6, "visual": "Split between a repetitive browser workflow and NyrA waiting on the desktop.", "narration": "Your desktop work should not require another chat box.", "captureSource": "Use shipping UI and one approved browser workflow.", "status": "Scripted" }, { "id": "ad-30-02", "asset": "30-second founding beta ad", "scene": "Permissioned action", "durationSeconds": 12, "visual": "NyrA asks, looks, clicks, and stops before a sensitive step.", "narration": "Talk to NyrA, approve what it can see, and watch it handle visible steps.", "captureSource": "Use screen-look and computer-control captures.", "status": "Scripted" }, { "id": "ad-30-03", "asset": "30-second founding beta ad", "scene": "Beta invite", "durationSeconds": 12, "visual": "Founding beta CTA with no live checkout until gates close.", "narration": "Founding beta is coming for Windows power users and solo operators.", "captureSource": "Launch site after final price/domain.", "status": "Blocked on launch values" } ], "emails": [ { "id": "email-01", "name": "Founding beta invite", "subject": "Founding beta: NyrA Swarm Little Buddy for Windows", "audience": "Warm founder/user list", "body": "I am opening a small founding beta for NyrA Swarm Little Buddy, a voice-first Windows desktop helper that can respond when called, look at the screen with permission, and help move visible tasks forward while you stay in control. The first group is for hands-on users who can tolerate beta rough edges and give direct feedback.", "cta": "Join the founding beta waitlist", "status": "Ready - needs final domain and price" }, { "id": "email-02", "name": "Demo and use cases", "subject": "What NyrA can help with in the first beta", "audience": "Waitlist", "body": "The first paid beta is focused on practical desktop help: voice-first task requests, permissioned screen look, visible click/type workflows, pause/stop controls, and redacted support diagnostics. It is not unrestricted automation and it should not be used for regulated or high-risk workflows.", "cta": "Watch the demo", "status": "Ready - needs recorded demo URL" }, { "id": "email-03", "name": "Trust controls", "subject": "How NyrA keeps you in control", "audience": "Waitlist", "body": "NyrA uses separate controls for microphone, camera, screen, third-party AI, local memory, passive context logs, and computer control. Sensitive actions require approval, and checkout stays closed until billing, policy, support, and release gates pass.", "cta": "Read the trust notes", "status": "Ready - needs public policy URLs" }, { "id": "email-04", "name": "Founding price reminder", "subject": "Founding beta seats before pricing changes", "audience": "Interested buyers", "body": "The founding beta will start small so support and feedback can stay tight. The subscription price and hosted AI cap will be shown clearly before checkout. No trial is planned for the first launch.", "cta": "Reserve a beta seat", "status": "Draft - needs final monthly price and hosted AI cap" }, { "id": "email-05", "name": "Onboarding after purchase", "subject": "Getting started with NyrA Swarm Little Buddy", "audience": "New buyers", "body": "Install NyrA, open Settings, review consent controls, activate your license, test the wake/pause flow, and try one low-risk visible browser task first. Contact support with the redacted diagnostics bundle if activation or voice setup fails.", "cta": "Open onboarding guide", "status": "Draft - needs installer URL and support inbox roundtrip" } ], "socialPosts": [ { "id": "post-01", "channel": "LinkedIn/X", "theme": "Build in public", "copy": "I am building NyrA Swarm Little Buddy: a voice-first Windows desktop helper that can look at the screen with permission and help with visible tasks while you stay in control. Founding beta soon.", "visual": "Idle buddy screenshot or short wake clip", "status": "Ready - needs final screenshot" }, { "id": "post-02", "channel": "LinkedIn/X", "theme": "Trust boundary", "copy": "The key design rule for NyrA: it should not react to every background word. Wake, pause, permissioned screen look, visible actions, and high-impact approvals are part of the product.", "visual": "Wake/pause control screenshot", "status": "Ready - needs final voice UI capture" }, { "id": "post-03", "channel": "LinkedIn/X", "theme": "Use case", "copy": "NyrA is for repetitive desktop/browser workflows where a voice-first helper can watch the visible screen, click/type through safe steps, and stop when approval is needed.", "visual": "Computer-control active screenshot", "status": "Ready - needs final workflow capture" }, { "id": "post-04", "channel": "LinkedIn/X", "theme": "Beta seats", "copy": "Looking for 10-25 founding beta users for NyrA Swarm Little Buddy on Windows. Best fit: power users, solo founders, creators, and small-business operators who want hands-on AI desktop help.", "visual": "Launch site hero", "status": "Draft - needs beta intake URL" }, { "id": "post-05", "channel": "LinkedIn/X", "theme": "Not included", "copy": "NyrA is not being launched as full-access automation or a regulated-workflow tool. The first beta is permissioned desktop assistance with clear limits, support, and safety gates.", "visual": "Trust controls graphic", "status": "Ready - needs policy URLs" } ], "adVariants": [ { "id": "ad-01", "format": "Static square", "headline": "Talk to your desktop helper", "primaryText": "NyrA helps with visible Windows desktop tasks after you approve what it can see and do.", "cta": "Join beta", "visual": "Idle buddy plus live voice control screenshot", "status": "Draft - final screenshot needed" }, { "id": "ad-02", "format": "Short vertical clip", "headline": "Screen-aware help, with permission", "primaryText": "Ask NyrA to look, approve the screen context, and watch it move through visible steps.", "cta": "See demo", "visual": "15-second screen-look workflow", "status": "Scripted - recording pending" }, { "id": "ad-03", "format": "Static wide", "headline": "A desktop buddy that stops before sensitive actions", "primaryText": "Built for permissioned assistance, pause controls, and high-impact approval gates.", "cta": "Read trust notes", "visual": "High-impact approval or pause-state screenshot", "status": "Draft - policy URL needed" }, { "id": "ad-04", "format": "Founder beta post", "headline": "Founding beta opening soon", "primaryText": "For Windows power users who want a hands-on AI helper for visible desktop workflows.", "cta": "Request access", "visual": "Launch-site hero with beta badge", "status": "Draft - domain and intake URL needed" } ], "calendar": [ { "phase": "Prelaunch", "day": "D-14", "owner": "Marketing Visuals", "deliverable": "Publish waitlist/beta-interest page after domain is ready", "dependency": "Domain and safe launch site", "status": "Blocked on domain" }, { "phase": "Prelaunch", "day": "D-10", "owner": "Marketing Visuals", "deliverable": "Post build-in-public trust boundary thread", "dependency": "Final voice/wake screenshot", "status": "Ready after screenshot refresh" }, { "phase": "Prelaunch", "day": "D-7", "owner": "Marketing Visuals", "deliverable": "Send founding beta invite email", "dependency": "Support inbox and beta intake URL", "status": "Copy ready" }, { "phase": "Launch", "day": "D-0", "owner": "Product Program", "deliverable": "Enable checkout only after deployability preflight has zero P0 blockers", "dependency": "Stripe, legal, support, domain, signing, cloud", "status": "Blocked by live-money gates" }, { "phase": "Postlaunch", "day": "D+3", "owner": "Support Ops", "deliverable": "Send onboarding and feedback request", "dependency": "First buyers and support ticket roundtrip", "status": "Draft ready" }, { "phase": "Postlaunch", "day": "D+7", "owner": "Marketing Visuals", "deliverable": "Publish learnings and second beta cohort post", "dependency": "Beta usage feedback and approved claims", "status": "Planned" } ], "safeClaims": [ "Permissioned desktop assistance", "Visible computer-control workflows", "Screen-aware help with consent", "Voice-first operation", "User stays in control" ], "blockedClaims": [ "Full access", "Does anything", "Autonomous employee", "Always listens to everything", "Learns voices for identity", "Private/offline without qualification" ] }